Grünfin Blog

Match your money with your values

We live in a world where more and more people want to lead lives full of purpose.

We want to know that the choices we make, the companies we support, and the products we buy are aligned with our values.

Most of us would want our money to have some positive impact. Yet, finance is one of the industries that hasn’t yet caught up to a values-driven world.

Helping your personal values drive your investments

While we have some idea of what sustainable living looks like – reduce consumption, eat less meat, avoid plane travel, reduce-reuse-recycle – very few people still have access to sustainable investing.

We know we’d like to invest our money in companies that don’t do any harm to the environment and promote positive change. We simply don’t know how and where to start.

Finding sustainable investments is difficult even for experts, let alone regular people. It’s easier to let your savings sit in a current account, where inflation slowly but surely eats it up.

Allowing you to 20x your impact

Grünfin wants to change this. We want you to be able to step out of inaction and bring more purpose to your finances.

Why? Studies like this one or this one tell us that shifting savings to sustainable assets can have a more than 20x impact on your carbon footprint than giving up flying, becoming a vegetarian, and moving to a renewable energy provider combined.

This makes “greening your finances” a hugely important part of lowering your carbon footprint.


We’re a team of ten people, with backgrounds in fintech and banking. Many of us helped to build Wise, which brought transparency to the world of payments.

Today, we also join forces with Norrsken VC, one of Europe’s largest impact tech funds founded by Klarna co-founder Niklas Adalberth. We share a mission-driven philosophy and a common goal of driving more capital to impact.

Additionally, we welcome Superangel, United Angels VC, Lemonade Stand and a number of talented angel investors that helped to build Wise, Pipedrive, Skype and Wire to our group of supporters. Thank you for your trust and for providing us much-needed tailwind.

In a strong team, the whole is greater than the sum of its parts. Together with our customers, we’ll be able to move mountains.

Helping your money make a difference

Our mission is to direct financial resources towards making human life on our planet more sustainable.

We can only succeed if we make sustainable investing as easy for you as subscribing to a streaming service or ordering a book. If you win, we win.

Thousands of you already signed up to our waitlist. Hundreds of you gave us feedback on our product.

Now, you can finally log in and set up your first sustainable investment portfolio, for real.

Click here to start making an impact. Today.

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